Include the exact name of your company (and show) on all the promotional photos you send into the world!
I'm a marketing consultant for Prologue, but I'm also the author of the 480-page guide Toronto Fun Places and the two walking guides Toronto Urban Strolls 1 & 2, with blogs, Facebook pages and websites to support the sales.
A while ago, as I was looking at Blogger's analytics for my blog Toronto Fun Places (which I now publish directly on my website), I noticed more activity that usual around one of my posts. I normally get between 200 to 400 hits for a post. But there were over 2,000 hits for my Corktown Common post (see 3rd from the bottom).
When I searched for "Corktown Common" on Google, my post did not appear in the first page on Google. I wondered what I had done differently to generate more visibility. Then it occurred me to check on Google Image instead of Google Web...
... and I found out that one of my photos showed up in the 1st page on Google Image (2nd from the left on the last row). This post has since reached 2,500 hits and it is now ranked in the first page of Google Web as well.
What's different about that photo?
When you click on that photo in Google Image, you land on the page on my website hosting the photo and a link to my post.
Same thing happened with my post about Downsview Christmas Lights. It got 2,374 hits. When I looked on Google Image, I saw that three of my photos ranked in the first page. They all lead to the Downsview page on my website when you click on them.
Whether you send a photo by email, or you post it in a blog and on a website, make sure to give it a name that will help people find you on Google Image. (Unfortunately, this doesn't work for Facebook or Twitter where photos loose their name.)
Post by Nathalie Prézeau